Why Focus Groups Kill Innovation, From The Designer Behind Swiffer
Read in FastCo Design
In the News
Why Focus Groups Kill Innovation, From The Designer Behind Swiffer
Read in FastCo Design
The Aeron chair, the Swiffer, and the Reebok Pump—none of these breakthrough products would have gotten high marks from a focus group. Here, Continuum’s Gianfranco Zaccai lists four steps to take before introducing a design to the masses.
