Three Rules for Innovation Teams
Read in Harvard Business Review
In the News
Three Rules for Innovation Teams
Read in Harvard Business Review
Our business at Continuum is design and innovation (if you’ve used a Swiffer or pushed a new Target shopping cart, you’ve encountered us), so naturally we are always looking for ways to innovate how we innovate. Three refinements to our team approach are making a difference: actively managing creative friction; making project rooms the focal point of the work environment; and pushing as much creativity into commercialization as into conceptualization.