Retail Therapy? Not Anymore…With Technology, Shopping is More Stressful Than Ever

Read in Chain Store Age

Once upon a time, shopping was simple. People drove to the store, viewed the selection at hand, decided what they wanted, and bought. Now, however, shoppers are confronted with an amazing array of channels through which they can research, browse, and purchase, engaging with both brands they know and those they don’t in increasingly complex ways.

Read the full article in Chain Store Age