Good Design Means Good Business

Read in Corp!

The power of good design, especially in a business context, goes beyond products and services. Corp! talks to Tony Driscoll, who for the last two years has worked as a principal at Continuum, a global design consultancy, and prior to that spent a decade designing theme parks for Walt Disney. As a proponent of the "good design/good business" mantra, he says, "When design is done well, it just makes sense."

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