Designing for Emerging Markets

Read in IDSA Innovation Magazine

By 2030, according to the World Bank, 93 percent of the global middle class will live in emerging markets. Stop for a moment and think about that. In 20 years, nine out of every 10 people you will be designing for will live in a country that today you probably do not fully understand. With huge debt burdens and a sluggish recovery slowing growth in developed economies, businesses are prioritizing consumers in emerging markets in order to capture a piece of the next wave of expansion.

Read the full article in IDSA Innovation Magazine