Growing Patient Engagement through Social Media Activation Technology
How EPAM Used Social Media to Help Heal People in the Developing World
Everyone needs healthcare. Everyone—or just about everyone—uses social media. Is it possible to bring these two concepts together in one project? EPAM proved the answer is Yes. Employing iSwarm, “an innovative social media listening and activation technology that finds and engages patients on a global scale,” EPAM was able to find and connect patients suffering from knee pain with a pharma company that made a relevant pain-relief drug. A truly interesting take on patient engagement.
