Blend Space

Shopping in an Uncertain Future

The 2020 global pandemic rocked the retail industry, shifting the purpose and future of brick and mortar. Stores, everyone suddenly understood, were no longer a final destination, but rather a holistic, human-centered network of connected brand moments. Part showroom, part shipping center, part neighbor… and, just maybe, a place to buy things, too.

The Blend Space report encourages you to restructure your omnichannel and edge retail strategies by taking the digital-physical merge into consideration. We break down recent changes in shopping behavior and how they influences the overarching customer experience. Blend Space is an approach to building a community, earning trust and increasing customer engagement through enhancing your supply chain, fulfillment and e-commerce platforms.

Based on our ongoing research with shoppers, audit of stores worldwide and broad expertise in service design, we offer this methodology as a vision for the future of retail.

Download the Blend Space report here.