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Future Made Real, Uncategorized

This Week Made Real

Boston 04.17.15, 08:43AM by Leslie Dickinson

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Top Employers for Female Techies The Anita Borg Institute releases a list of the best workplaces for women technologists, but according to Fortune, women remain in the minority even at the top companies. Clinical Trials: There’s … Read more

Consumer Understanding, Health Care, Usability

Continuum and Sanofi Join MassMEDIC for Designing for Human Behavior Event

Boston 04.14.15, 08:30AM by Allison Ryder

Today’s competitive landscape for medical devices is market-driven and outcomes-based. While the regulated medical device industry was traditionally driven by a focus on approvals and reimbursements, it is now imperative that devices appeal to their end users, and that adherence is encouraged. Good user experiences are now a benchmark for success. On Friday, April 10, … Read more

Around the Studio, Food Experience, Sustainability

Announcing SLICE OF INNOVATION: A Continuum Event Series

Boston 04.13.15, 06:01AM by Leslie Dickinson

What is Continuum doing for EXPO 2015? It’s a question we’ve been getting from clients and colleagues for over a year now. So, with just a few weeks until the start of EXPO 2015 in Milan, we are thrilled to reveal what we’ve been up to! Continuum Milan is excited to announce the launch of SLICE OF INNOVATION–a … Read more

Future Made Real

This Week Made Real

Boston 04.10.15, 10:45AM by Allison Ryder

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Can User Experience Experts Become Customer Experience Experts? Principal Toby Bottorf recognizes specializing in user experience doesn’t always correlate with being expert in customer experience. Read how to make the leap in Entrepreneur. Paging Dr. … Read more

Consumer Understanding, Product Design, Technology

Making the Magic: Communicating in the Language of Product Design

Boston 04.09.15, 09:22AM by Kevin Young

In today’s highly competitive and rapidly evolving business environment, it’s commonly understood that success requires more than just designing a great product; you need to design the full product experience. To have a lasting, meaningful impact on consumers, products need to resonate with people holistically and emotionally. There is an entire experiential ecosystem that must … Read more

Consumer Understanding, Service Design

5 Traits of Seinfeld’s “Hipster Service” and What it Says about Service Design

Boston 04.07.15, 01:33PM by Ken Gordon

What’s the deal with Comedians in Cars Getting Coffee? Is it a show about Jerry Seinfeld and his pals? The nuances of comedy? The curves and lines of classic cars? The taste of caffeinated beverages? Nothing whatsoever? These are all good guesses, and each is true in its own way—but for those of us driving … Read more

Future Made Real

This Week Made Real

Boston 04.03.15, 08:40AM by Leslie Dickinson

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. A Makeover for Medicaid In this HBR.org. article, two healthcare leaders make the claim that remodeling Medicaid is the first step in fixing America’s broken healthcare system. Google Scrubs In Google has partnered with Johnson & Johnson to … Read more

Health Care, Human Centered Design

What Can Pharma Learn from BMW?

Boston 03.30.15, 09:45AM by Sean Phillips

Sheldon Moberg, VP of Device Technologies at Amgen, shared an interesting statistic at last years’ Parenteral Drug Association meeting: 120 days after hospital discharge, 17% of myocardial infarction patients had not filled their heart medication prescriptions and an astounding 65% had not filled their co-morbidity prescriptions.[1] It is stunning to think that a person who … Read more

Future Made Real

This Week Made Real

Boston 03.27.15, 08:45AM by Allison Ryder

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Maintain Intent when Implementing Innovation Remember playing Telephone as a kid? An assembly line approach to innovation creates the same challenge of cumulative error, as Jon Campbell explains in Harvard Business Review. Meaningful Connectivity With … Read more

Design Trends, Product Design, Technology

The Fate of the Apple Watch: Gadget or Heirloom?

Boston 03.23.15, 04:35PM by Chris Page

Can the new get old, and stay fresh? Apple just released a $10,000 watch—gleaming tech meets luxury-priced fashion. But is it worth the price tag? It actually costs less than the first commercial electronic digital watch, released by Hamilton in 1972. At the time it cost $2,100, which equates to about $11,000 today. But chances … Read more

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