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Future Made Real

This Week Made Real

Boston 02.27.15, 08:15AM by Allison Ryder

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Steve Jobs’ Legacy Seth Godin’s post about the visionary as a #ruckusmaker inspired us to share how Jobs influenced us as designers, envisioners, and strategists. Visible Health for Gen Z Principal Sean Brennan spoke at … Read more

Service Design, Usability

Goldmine in Aisle 7: Experiences for Sale

Boston 02.26.15, 04:48PM by Jon Campbell

HOLABAEK, DENMARK. The temperature was comfortable, the aisles spacious in this supermarket near the city center. Fresh fruit, chocolates, chicken cutlets, skim, low-fat, and whole mælk. All you could possibly need to fix a nice dinner or stock your refrigerator. Aside from the language and the local brand names, it wasn’t too different from any … Read more

Design Trends

Remembering a #Ruckusmaker

Boston 02.24.15, 12:27PM by Leslie Dickinson

  Continuum’s design minds are chiming with their thoughts on the legacy of Steve Jobs throughout the day today, what would have been Jobs’ 60th birthday. Join the conversation with the hashtag #ruckusmakerday. Image Credit: a Fish McGill original print.Read more

Future Made Real, Health Care, Innovation, Product Design, Technology

This Week Made Real

Boston 02.20.15, 08:25AM by Leslie Dickinson

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Bringing Brain Science Back  Big Pharma is once again investing in new medicines for brain diseases, after years of little innovation in neuroscience. Unafraid of A.I. MedCity News highlights four examples of how artificial intelligence is … Read more

Around the Studio, Consumer Understanding, Future Made Real, Innovation

Kokiri Lab: The Land of Abandoned Wearables

Boston 02.18.15, 11:18AM by Leslie Dickinson

When the word “wearables” crops up in the media, or even in conversation, it’s likely in reference to the latest data-mining gadget to hit our wrists (and our wallets). But for Jinsoo An—an experience designer, researcher, and tinkerer from Seoul—wearables are far from a new idea. Continuum had the pleasure of hosting Jinsoo An at … Read more

Consumer Understanding, Service Design

Looking Beyond Segments: Why customer behavior modalities matter most

Boston 02.17.15, 08:48AM by Anthony Pannozzo

Customer segmentation is a process of dividing consumers into groups based on demographics such as their age, gender, spending habits, or interests. But simply segmenting your customer base doesn’t reveal enough to design a holistic customer-centric experience. Companies must look beyond segments, and examine their customers’ modalities — the behavior modes that customers are in … Read more

Business Design, Design Trends, Future Made Real

This Week Made Real

Boston 02.13.15, 08:30AM by Allison Ryder

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Helping Gen Y Get Out of Debt Leeanne Brennan shares 5 ways financial services companies might think about building communities for Millennials struggling to overcome student loans and other budgeting challenges in the Huffington Post. … Read more

Technology

What is Your Time Worth? Big Data Has The Answer

Boston 02.11.15, 09:30AM by Allison Ryder

Most organizations don’t have Big Data; they have some data, and it’s often imperfect. Given this constraint, there are still ways to extract meaning from the data that is collected in the workplace and improve business processes and efficiencies. Last Wednesday, the Continuum Boston studio welcomed Adam Ferrari, CTO of the data-driven start-up Crisply, to … Read more

Consumer Understanding, Innovation, Service Design, Technology

This Week Made Real

Boston 02.06.15, 08:45AM by Leslie Dickinson

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal Investing in the Digital Experience In the next few years, companies are expected to invest heavily in customer experience innovation, especially in the mobile marketplace. Streamlining Medical Device Regulation The FDA pilots a single-audit process … Read more

Health Care, NXT

5 Ways to Get Millennials to Care about Healthcare

Boston 02.03.15, 08:45AM by Sean Brennan and Rose Manning

Today, Millennials do what they can to avoid dealing with the healthcare system—even those that actually have health insurance. Why? It’s expensive. It’s difficult to navigate. And they aren’t sick. Ironically, the future of a sustainable healthcare system depends on the enrollment of young people. So it’s up to those in the industry to engage … Read more

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