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Future Made Real

This Week Made Real

Boston 05.22.15, 08:45AM by Allison Ryder

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. In The Hospitality Business, Brand Matters Carin Stimolo and Leah Schwartz share their expertise around generations and food in QSR Magazine. Women May Offer the Most Balanced Leadership Continuum Chief Operating Officer Carmencita Bua talks … Read more

Product Design

Day One with the Apple Watch: A Designer’s Review

Los Angeles 05.20.15, 01:15AM by Damien Vizcarra

I am less than 24 hours into owning the Apple Watch. During my anticipation of finally getting my hands on it I, like you, have read a ton of reviews about it. Most audits cover its utility, the high price tag, predictions on its success, implications on Switzerland, and so on, but I haven’t read … Read more

Future Made Real

This Week Made Real

Boston 05.15.15, 08:50AM by Leslie Dickinson

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. When designing a connected device, ask: Who are you connecting it for? Continuum’s SVP of Product Experience, Kevin Young, defines the three stakeholders for meaningful connectivity in Entrepreneur. Why We’re Still Waiting for a Diagnosis … Read more

Consumer Understanding

Throwing the Books at Generational Segmentation

Boston 05.14.15, 03:16PM by Ken Gordon

I work at Continuum, but I come at innovation from the English department. From the arts-and-literature section of the paper. The literary quarterly. The 800 section of the library. Until I started this gig, on January 12, 2015, the innovations that most occupied my mind were books, paragraphs, sentences of the greatest and most lasting … Read more

Future Made Real

This Week Made Real

Boston 05.08.15, 08:45AM by Allison Ryder

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. When Dining Out, Millennials Rally Around 4 Brand Buzzwords Continuum Principal Carin Stimolo and copywriter Leah Schwartz share four trendy terms in the restaurant industry with Restaurant Hospitality. What Does a Folding Sneaker Mean for … Read more

Digital Design, Food Experience

Making Music with Jello: A Digital Design Recipe

Boston 05.07.15, 10:00AM by Alison Kotin

In mid-May, Alison Kotin, one of Continuum’s crackerjack digital designers, was recruited to take part in a Flash Bento event at Boston Architectural College, in recognition of the opening of the exhibit, “Obento and Built Space: Japanese Boxed Lunch and Architecture.” She told us she had a “boss” idea for her bento, and that it involved both … Read more

Brand, Digital Design

Nonprofit 826 Boston Takes Its Story Online with Website Redesign

Boston 05.05.15, 09:20AM by Allison Ryder

When nonprofit 826 Boston reached out to us to extend our brand design work with their organization to complete a comprehensive website redesign, we were truly appreciative. The mission of the non-profit to improve lives through literacy is impressive, and their impact genuine. Our favorite projects are like this one, requiring a broad set of skills and … Read more

Future Made Real

This Week Made Real

Boston 05.01.15, 08:45AM by Leslie Dickinson

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Would You Hack Your Kid’s Health? Continuum’s own Samantha Katz and Mike Dunkley published this piece in MDDI this week, about the #wearenotwaiting movement and the need for medical innovations to keep pace with patient … Read more

Global Markets, Health Care, Service Design

Healthily Ever After: How Storytelling Can Educate and Effect Social Change

Boston 04.29.15, 01:36PM by Allison Ryder

From folk tales, to nursery rhymes, to reality television, the practice of storytelling emerges across cultures and histories as a powerful tool that not only entertains, but educates. A compelling story has tremendous psychological pull, offering the escapism from one’s day-to-day, the immersion in a self-driven pursuit toward destiny, the intimacy of witnessing another’s fate unfold. In … Read more

Health Care

Patient Experience: The Cure for a Chronic Pharma Problem?

Boston 04.28.15, 10:15AM by Mike Dunkley

The two questions currently baring down on senior pharma executives are: 1. How do you compete for market share? —and— 2. How do you maintain premium pricing in order to continue to drive revenues and revenue growth to meet shareholder expectations? To effectively address these questions, pharma needs to get serious about kicking its addiction to drug-centric business models, … Read more

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