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Design Trends, Digital Design, Health Care, Innovation, Service Design

This Week Made Real

Boston 08.29.14, 10:30AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Customer Loyalty Our own Toby Bottorf looks at customer loyalty through the lens of customer experience and emotional responses. The Mobile Battle  The ongoing competition between Apple and Android may have just heated up due to … Read more

Around the Studio

Modalities at Keltic Krust

Boston 08.25.14, 12:53PM by Sophie Spiers

A few weeks ago, Continuum’s marketing team set out to film a video about customer modalities. We needed a place to show our expert, Anthony Panozzo, demonstrating different ways a customer would experience a coffee shop (ordering coffee at the counter, exchanging money with a barista, enjoying the beverage at a table etc.) We had … Read more

Consumer Non Durables, Design Trends, Health Care, Human Centered Design, Innovation

This Week Made Real

Boston 08.22.14, 11:00AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal.  Our Design Process Our own Jason Roberston explains how we factor human-centered design into our process in order to apply “soft science” to “hard problems.” Wearable Disruption The digital August issue of MD&DI featured this … Read more

Global Markets, Health Care, Human Centered Design, Product Design, Technology

Improving Lives with Daktari Diagnostics

Boston 08.21.14, 10:00AM by Gabriella DAgostino

Here at Continuum, we are in the business of improving lives. Whether designing a product, enhancing a service, or researching new ideas, people are always at the center of what we do. When Daktari Diagnostics approached Continuum with an idea surrounding the design of a new way to perform a CD4 test, we saw an … Read more

Consumer Non Durables, Consumer Understanding, Human Centered Design

The Soft Science of Hard Problems

Boston 08.17.14, 09:57PM by Jason Robertson

You leave work and drive home. Soon you arrive, barely aware of anything in between. It happens to everyone—our brain shifts into automatic, and it’s a good thing (mostly). There are hundreds of little things we do every day that we don’t think much about: washing our hair, squeezing a bottle of ketchup, drinking from … Read more

Business Design, Consumer Non Durables, Design Trends, Global Markets, Health Care, Technology

This Week Made Real

Boston 08.15.14, 11:30AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Product Packaging Our Christine Horan and Jason Robertson agree that if you can protect a product and have an appealing clear package, see-through food packaging can boost sales. Retail Expansion The New York Times explains … Read more

Around the Studio, Food Experience, Global Markets, Product Design

A Cultural Experience Made Real

Boston 08.12.14, 12:00PM by Gabriella DAgostino

The Italians believe that the kitchen is the center of life, a place where people can come together and not only enjoy a delicious meal, but also enjoy each other’s company. This experience in the kitchen is a sacred piece of Italian culture, which our studio in Milan, Italy truly appreciates. In 2011, Fratelli Guzzini … Read more

Future Made Real

What Sharks Can Teach Us About Corporate Communication

Boston 08.08.14, 03:56PM by Sophie Spiers

Let’s talk…SHARK WEEK. Beginning Sunday, August 10th, hoards of people with zero previously vested interest in watching sharks attack everything from minnows to cruise ships will gather around their televisions, wielding shark-shaped cookies and their Twitter accounts, poised to be scared into the next millennium. Sounds like a barrel of laughter and fun, doesn’t it? … Read more

Design Trends, Digital Design, Health Care, Human Centered Design, Innovation, Technology

This Week Made Real

Boston 08.08.14, 10:00AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Urban Innovation What does it take to become the world’s leading urban innovation lab? Our own Alison Kotin and Jason Lee respond to an article in Forbes. Medical Device Design Our very own Allan Cameron … Read more

Design Trends, Global Markets, Innovation, Sustainability, Technology

In Response to Will The UK Become The World’s Leading Urban Innovation Lab?

Boston 08.07.14, 09:00AM by Alison Kotin and Jason Lee

On July 18th 2014, Forbes published a web article (primarily a synopsis of the detailed report Future Cities: UK Capabilities for Urban Innovation) stating that the UK, specifically London, is becoming the world’s leading urban innovation lab. Although the technologies and perspectives outlined in the article are innovative, most are not unique to the UK. … Read more

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