Challenge
Cherry Blossom:
Future of Home
PROJECT
CLIENT
SERVICES
- CX+
- Experience Design
INDUSTRY
- Consumer
By creating a flexible platform for testing domestic innovations, we were quickly able to advance and prioritize the future of home design.
The single-family home is notoriously difficult to evolve: zoning and building code make it difficult to gain traction on new concepts, R&D costs provide a high barrier to entry, and the feeling of being in a home is achieved only after building the home itself (for now).
EPAM Continuum partnered with one of the world’s largest home builders to create a lab for advancing this age-old typology. Cherry Blossom is a pop-up retail experience exploring future concepts for the connected and sustainable home, delivering new means for homeowners to explore features, arrange and visualize spaces, and understand the implications of their design and equipment decisions.
By creating a flexible platform for testing domestic innovations, we were quickly able to advance and prioritize the Cherry Blossom vision.
Research & Insights
Solution
EPAM Continuum created a flexible laboratory environment to test 15 separate concepts. Rather than creating a single home, the space was envisioned as a series of connected experiences, allowing the team to test both the home’s features, brand expression, and retail/home sales process.
Designed as a pop-up space, the concepts were tested in locations in New England and Northern California. We took a five-senses approach, testing scent, sound, and taste as core elements of the home design experience not typically engaged. Technically, each of the experiences was brought to life using a wide array of proximity sensors, camera vision, virtual reality, and kinetic mechanical systems.