“It’s Paramount to Build a Platform of Trust and Transparency with Your Consumers”

Silo Busting 25: The Future of Privacy with Jesse Redniss and Sam Rehman

People are, belatedly, getting smarter about privacy—and there are all kinds of business and social ramifications here. This is what Jesse Redniss, Founder and CEO of Qonsent and Co-Founder of BRAVE Ventures, and Sam Rehman, our Chief Information Security Officer and SVP, are talking about in the latest #CybersecurityByDesign episode of Silo Busting. Pointing to some very recent research, Redniss says: “Nearly 90% of people actually don’t want to have their data shared with external third parties off of their applications.” How can organizations and brands do better? “It comes down to value exchange,” says Redniss. We’re 100% certain that if you listen to this useful and informed conversation, you’ll learn much about Apple’s iOS 14.5, the new AppTrackingTransparency framework, the future of personally identifiable information (PII), and the challenges of privacy education. Just one click and you can jump on the platform of trust and transparency that is their dialogue. Welcome!

Host: Alison Kotin
Engineer: Kyp Pilalas
Producer Ken Gordon