“Flour’s a Place Where People Can Come and When They Leave, They Leave Happier than When They Walked in”

The Resonance Test 44: Joanne Chang

Love is in the air. Pastry love, that is. Pastry Love: A Baker's Journal of Favorite Recipes is the latest volume by Joanne Chang—James Beard Award-winning pastry chef, restaurateur, author—but it’s also the motivating philosophy behind the success of her string of Flour Bakery + Cafés. “The idea of pastry love is really to try to entice people when they come into the bakery to order one of everything because we know that if you eat our pastries, you'll be happy.” In the latest episode of The Resonance Test, Buck Sleeper, who leads our Restaurants and Retail Vertical, talks with Chang about pastry love: how it motivates both employees and customers, how it fits between two covers, and how she brought it, reluctantly, into the digital age. This a conversation about the evolution of a business and Chang’s iterative, intelligent spirit. It’s also a very personal edition of the podcast. As our Boston studio is just a few floors above the Seaport’s Flour Bakery + Cafe, many of us are regular beneficiaries of said pastry love. Dig in!

Host: Pete Chapin
Editor: Kyp Pilalas
Producer: Ken Gordon