"You Think You're Playing Soccer but Actually the Game Is Football": A Friendly Dialogue About Service Design

The Resonance Test 29: Maurício Manhães

If you want to study service design, you just might want to learn from Maurício Manhães. Manhães is both a professor of service design at the Savannah College of Art and Design—SCAD to its friends—and a truly affable human being. His friendly, informed approach leaps out from the first second of this dialogue with his long-time service design buddy, EPAM Continuum’s Jon Campbell. These two vets cover much territory in 30 minutes: Maurício’s professional and intellectual journey; the employability of SCAD grads; the function of luck and hard work in design careers; the Service Design Network and its president Birgit Mager (“she was very kind to pay attention to this crazy Brazilian guy”); bringing service design into companies; the way practice and professorship inform each other; the effects of Amazing Grace Syndrome, and, of course, more. Listen and learn!

Host: Pete Chapin
Editor: Kyp Pilalas
Producer: Ken Gordon