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Sprint

Retail Redefined

We helped Sprint reorganize their store floorplans and reconceptualize their in-store communications to create a more intuitive layout that better meets the shopping needs of their target customers. The redesigned stores are more welcoming and easier to navigate and help guide the customer to an eventual purchase.

We have created a more dynamic and effective communications architecture that can easily be updated.

The new layout reorganizes products by form factor and input method to ease navigation and comparison shopping.

More prominent feature displays create focus on unique product offerings,such as new phones or services. The billboard wall panels communicate an aspirational high-level brand message, reducing visual clutter and establishing an emotional connection between target customers and the environment.

New panels at eye-level allow a more focused, effective navigation system. And new fact tags place detailed information right next to devices for easiercomparison shopping.

Also, by utilizing the investment in existing store fixturing systems with slight modifications to signage formats, we have created a more dynamic and effective communications architecture that can easily be updated.