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Quanterix

Challenging Category Conventions

A diagnostics start-up led by industry veterans, Quanterix knew it had a compelling story to tell. What it needed was a brand that would cut through the clutter of a crowded marketplace and communicate the value of its breakthrough technology, Simoa.

With this in mind we conducted primary research to gain a deep understanding of Simoa and the needs of the people who would use it. Based on our learnings, we developed a brand strategy, and crafted a proprietary visual language and tone of voice to help set Simoa apart from other diagnostic platforms.

The result is a robust kit of parts—verbal and visual—that enable Quanterix to capture the attention of potential users and tell a rich story about its transformative technology.