Consumers recognize the BUNN brand of commercial coffee makers because they’ve seen them just about everywhere they enjoy coffee outside their home. From cafes to doughnut shops, fine restaurants to fast food restaurants, BUNN products can be found across the country and around the world.
There’s no other coffee maker quite like it.
We partnered with BUNN to create the Phase Brew HT/HG, a coffee machine for consumers that uses a new, proprietary technology to achieve the same quality as their commercial coffee makers.
The BUNN brand story, product story and product portfolio all highlight the BUNN commercial heritage, so we capitalized on that heritage by translating several elements of their commercial products into the new Phase Brew HT/HG. Our design uses stainless steel as the primary material, creating a simple, intuitive control interface, embedded in a form language that reflects the more straightforward architectural themes of commercial products. Continuum also created a filter basket with a wire frame that echoes the interior of the commercial filter basket and is fully visible to highlight the spot where the coffee brewing magic happens.
Ultimately, we created an elegant, simple and iconic “see-through” architecture that differentiates the product on the retail shelf and references the unique capability and performance of the technology within. There’s no other coffee maker quite like it.
- Good Design Award
- Best Household Product