The Aeron chair, the Swiffer, and the Reebok Pump—none of these breakthrough products would have gotten high marks from a focus group. Here, Continuum’s Gianfranco Zaccai lists four steps to take before introducing a design to the masses.
About the Author
Gianfranco ZaccaiChief DesignerGianfranco is known for championing a holistic and highly integrated approach to innovation research, design, and development.
His vision has resulted in highly successful category-defining products including the Reebok Pump and P&G’s Swiffer. EPAM Continuum’s long-term strategic partnership with the Herman Miller Company has focused on developing innovations in healthcare.
Gianfranco holds degrees in industrial design from Syracuse University and architecture from the Boston Architectural College. In 2007, he was awarded an honorary doctor of arts degree from North Carolina State University. In 2009, he received an honorary doctor of fine arts degree from Syracuse.
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