Three Rules for Innovation Teams

innovation

Three Rules for Innovation Teams

Read in Harvard Business Review

March 29, 2012
by Harry West

Our business at Continuum is design and innovation (if you’ve used a Swiffer or pushed a new Target shopping cart, you’ve encountered us), so naturally we are always looking for ways to innovate how we innovate. Three refinements to our team approach are making a difference: actively managing creative friction; making project rooms the focal point of the work environment; and pushing as much creativity into commercialization as into conceptualization.

Read the full article in Harvard Business Review

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