Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal.
Behind Uber’s Rebrand
WIRED looks at the branding changes made by the sharing economy’s poster child.
The IoT Gets Emotional
Connected products need to be personal, in addition to personalized, writes John C. Havens for Mashable.
Why Creative Leadership Matters
Fast Company looks at four reasons why creative thinkers make strong business leaders.
Fostering Innovation Inside Organizations
TechTarget takes a look at incentive-driven innovation competitions.
filed in: made real
