This Week Made Real

made real

This Week Made Real

May 13, 2016

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal.

How to Define the Future of a Brand

SVP Kevin Young shares key lessons learned from our Future of Parenting work with Fisher-Price with Fast Co Design.

Always Design with Users in Mind

Our Yuhgo Yamaguchi talks with MD+DI about the importance of human-centered design in the medical device space.

Three Organizational Pitfalls to Avoid in Innovation

As Tasked and Purpose shares, there are three ways companies may be limiting their people’s abilities to innovate.

A New Look for Beer

Budweiser re-brands its classic can in the U.S., and Fast Company has the story.

Creativity Works in Interesting Ways

As HBR notes, giving employees more creative job titles may boost their engagement and productivity.

The Patient Hack is Back

The story of one dad who built his son a portable pancreas to combat Type 1 diabetes, as explained by the Wall Street Journal.

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