This week, Continuum will be participating in the TEDxOrangeCoast conference. The theme for this year: “Redefining Relevance.” Lara Lee, Continuum’s Chief Innovation & Operating Officer, will be speaking and our NXT team will share trends that inspire how we design the future.
As our clients race to stay ahead of the competition and ethnographic research becomes more commonplace— NXT tracks changes in culture, business and technology to combine emerging trends with our insights about people helping us to make sure our innovations remain relevant today and in the future.
NXT will invite TEDxOC attendees to snap a pic in their photobooth and join a trend they’ve named “#TagMe.” This trend illustrates how people today are capturing, documenting and sharing their lives in real-time to “remain relevant” in their own social circles. Let’s face it, in a world where you are your profile page, if there’s no proof, it literally didn’t happen. So please visit us on October 10th at the conference to snap a pic and be sure to check out the Continuum’s facebook page to see the great photos!