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Fast Company: Women Dominate the Global Market

04.13.11, 06:58AM by gsadmin

By Susan Fabry

Here’s what works (and what doesn’t) when selling to this large, but surprisingly often ignored group of consumers.Women are the next global emerging market.Their economic power is truly revolutionary, representing the largest market opportunity in the world. Just look at the numbers: Women control 65 percent of global spending and more than 80 percent of U.S. spending. By 2014, the World Bank predicts that the global income of women will grow by more than $5 trillion. In both emerging markets and developed nations, women’s power of influence extends well beyond the traditional roles of family and education to government, business, and the environment. Read the full story here.

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