In preparation for TED2013, set to take place in Long Beach, California in February, organizers recently wrapped up a “talent search” featuring young innovators from 14 cities worldwide. Continuum Shanghai senior strategist Nadia Orlova was selected to be one of 23 speakers at TED@Shanghai, and on May 17 gave this compelling talk about how to market across–and directly to–multiple cultures. Voters will decide which of the speakers will appear at TED2013 — log in and post your comments to help get Nadia to this year’s conference.