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Global Markets, Health Care, Service Design

Healthily Ever After: How Storytelling Can Educate and Effect Social Change

Boston 04.29.15, 01:36PM by Allison Ryder

From folk tales, to nursery rhymes, to reality television, the practice of storytelling emerges across cultures and histories as a powerful tool that not only entertains, but educates. A compelling story has tremendous psychological pull, offering the escapism from one’s day-to-day, the immersion in a self-driven pursuit toward destiny, the intimacy of witnessing another’s fate unfold. In … Read more

Health Care

Patient Experience: The Cure for a Chronic Pharma Problem?

Boston 04.28.15, 10:15AM by Mike Dunkley

The two questions currently baring down on senior pharma executives are: 1. How do you compete for market share? —and— 2. How do you maintain premium pricing in order to continue to drive revenues and revenue growth to meet shareholder expectations? To effectively address these questions, pharma needs to get serious about kicking its addiction to drug-centric business models, … Read more

Health Care, Technology

Why Glucose Monitoring Matters–For Everyone.

Boston 04.20.15, 04:07PM by Samantha Katz

Over a decade ago, the very first continuous glucose monitor was approved. Later this week, we’ll enter a new era of wearable technology with the arrival of the Apple Watch, a device with the potential to revolutionize how people manage their health. Diabetes management companies are already partnering with Apple to offer mobile glucose monitoring solutions via the smartwatch, … Read more

Consumer Understanding, Health Care, Usability

Continuum and Sanofi Join MassMEDIC for Designing for Human Behavior Event

Boston 04.14.15, 08:30AM by Allison Ryder

Today’s competitive landscape for medical devices is market-driven and outcomes-based. While the regulated medical device industry was traditionally driven by a focus on approvals and reimbursements, it is now imperative that devices appeal to their end users, and that adherence is encouraged. Good user experiences are now a benchmark for success. On Friday, April 10, … Read more

Health Care, Human Centered Design

What Can Pharma Learn from BMW?

Boston 03.30.15, 09:45AM by Sean Phillips

Sheldon Moberg, VP of Device Technologies at Amgen, shared an interesting statistic at last years’ Parenteral Drug Association meeting: 120 days after hospital discharge, 17% of myocardial infarction patients had not filled their heart medication prescriptions and an astounding 65% had not filled their co-morbidity prescriptions.[1] It is stunning to think that a person who … Read more

Future Made Real, Health Care, Innovation, Product Design, Technology

This Week Made Real

Boston 02.20.15, 08:25AM by Leslie Dickinson

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Bringing Brain Science Back  Big Pharma is once again investing in new medicines for brain diseases, after years of little innovation in neuroscience. Unafraid of A.I. MedCity News highlights four examples of how artificial intelligence is … Read more

Health Care, NXT

5 Ways to Get Millennials to Care about Healthcare

Boston 02.03.15, 08:45AM by Sean Brennan

Today, Millennials do what they can to avoid dealing with the healthcare system—even those that actually have health insurance. Why? It’s expensive. It’s difficult to navigate. And they aren’t sick. Ironically, the future of a sustainable healthcare system depends on the enrollment of young people. So it’s up to those in the industry to engage … Read more

Consumer Understanding, Health Care, Technology

Applying Human Centered Design to Medical Technology Development

Boston 01.20.15, 08:45AM by Allison Ryder

On Wednesday, January 9, Continuum co-championed Boston’s Medical Development Group’s Forum “Making Medical Technology More Human.” With a deep expertise in medical device technology and holistic patient experience design that rely on putting people at the center of our work, the topic of this panel discussion was well-aligned with Continuum’s work and philosophy. To kick … Read more

Global Markets, Health Care, NXT

Lessons for Innovators in the Global Healthcare Space

Boston 01.06.15, 07:54AM by Sean Brennan

We transcribed our panel discussion on the future of innovation in healthcare as only our talented envisioners can. Click the image below to view the conversation in illustrated form.Read more

Health Care, Innovation

Making Innovation Real at Brigham and Women’s Hospital

Boston 12.22.14, 07:45AM by Allison Ryder

We’ve known for a while that a major challenge in innovation isn’t idea generation, it’s what happens next. At Brigham and Women’s, a nationally renowned hospital in Boston that employs 15,000 people, turning exciting, productive, and impactful ideas into tangible ways to help patients is a similarly relevant challenge. There’s no shortage of these ideas; … Read more

Global Markets, Health Care

The Future of Global Health at ASLM2014

Boston 12.15.14, 07:15AM by Brooke Chateauneuf

This is a guest post from Brooke Chateauneuf, Marketing and Communications Associate at Daktari Diagnostics. The second bi-annual African Society of Laboratory Medicine (ASLM) Conference took place from November 30th – December 4th  2014 in Cape Town, South Africa. This backdrop was striking in a way that was both breathtaking and ironic. Breathtaking because of … Read more

Health Care, Innovation, Product Design, Service Design, Technology

This Week Made Real

Boston 12.12.14, 11:58AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Generation Z How can technology help Gen Z get healthy? Our very own Sean Brennan shares his thoughts in a Wired piece. The Internet of Things David Rose, CEO of Ditto labs, researcher at the … Read more

Design Trends, Global Markets, Health Care, Innovation, Product Design

This Week Made Real

Boston 12.05.14, 12:17PM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Continuum Milan Take a trip around the world and learn all about the history of our Milan studio! The Frugal Millennial In another piece with the Huffington Post, our very own Leeanne Brennan shares five … Read more

Business Design, Health Care, Product Design, Service Design, Technology

This Week Made Real

Boston 11.26.14, 11:52AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. The Value of Partnership Starbucks recently announced a partnership with Arizona State University, proving that the way we look at education is evolving. Millennials Are millennials that different? Forbes explains how millennials may not be … Read more

Global Markets, Health Care, Human Centered Design, Product Design, Service Design

This Week Made Real

Boston 11.21.14, 12:00PM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Mobile Medical Device Technology What opportunities do mobile technologies provide for medical device and patient-centered innovation in global markets? Our very own Marisa Bohlmann and Mike Dunkley illustrate how our work with Jana Care shows … Read more

Global Markets, Health Care, Innovation

Disrupting Healthcare Delivery—Lessons from Global Innovators Panel Roundup

Boston 11.20.14, 04:38PM by Sophie Spiers

On Wednesday, November 19th, Continuum hosted an executive event and panel discussion on a space that still promises huge opportunity for innovation: healthcare. The event, Disrupting Healthcare Delivery—Lessons From Global Innovators, brought together the diverse backgrounds of four established panelists: Naomi Fried, Boston Children’s Hospital’s first Chief Innovation Officer; Sidhant Jena, co-founder and CEO of Jana Care; Dr. Sachin … Read more

Consumer Understanding, Health Care

Leveraging Mobile Technology in Global Healthcare

Boston 11.20.14, 10:28AM by Marisa Bohlmann

What opportunities do mobile technologies provide for medical device and patient-centered innovation in global markets? The rise of smartphone ownership among the emerging global middle class in India offered Jana Care and Continuum the chance to design a medical device and lifestyle coaching application to combat the rise of diabetes.  Read more

Consumer Understanding, Health Care, Human Centered Design, Innovation, Service Design

This Week Made Real

Boston 11.14.14, 12:30PM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Hanging Out with Medical Devices Our very own James Wilson participated in last week’s MedCity News Google hangout that focused on the development and innovation of medical devices. Check out a full recap of the … Read more

Global Markets, Health Care

Continuum Hangs Out, Talks Medical Devices with MedCity News

Boston 11.12.14, 11:58AM by Allison Ryder

Last week, Principal James Wilson participated in a MedCity News Google hangout that focused on the development and innovation of medical devices. The panel of experts discussed the inventive products that they had personally developed as well as the landscape of the medical device industry (particularly in light of the struggle to eliminate the medical … Read more

Design Trends, Health Care, Product Design, Service Design, Technology

This Week Made Real

Boston 11.07.14, 11:30AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Customer Loyalty Entrepreneur Magazine features our very own Toby Bottorf as he discusses the keys to genuine customer loyalty. Designing for Personal Taste Our Gregg Flender and Damien Vizcarra discuss what constitutes good product design. … Read more

Future Made Real, Health Care, Product Design, Service Design, Sustainability

This Week Made Real

Boston 10.24.14, 11:15AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Obsessed with Sustainability What makes one of our very own engineers obsessed with sustainability? Our Allison Ryder explains. The Connected World Harvard Business Review examines how to build smart, connected products. UberHealth How will Uber … Read more

Health Care, Innovation, Product Design, Service Design, Technology

This Week Made Real

Boston 10.17.14, 11:25AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Health Technology Our very own Mike Dunkley explains the value of health technology in a recent piece in Venture Beat. Solar Cooking Made Real What happens when engineering and product design are combined with cookware? … Read more

Design Trends, Health Care, Innovation, Product Design, Sustainability

This Week Made Real

Boston 10.10.14, 10:15AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Sustainability Why do consumers choose sustainability? Our very own Kristin Heist explains three factors that influence the purchase of sustainable products. Medical Device Data With the rise of medical devices, healthcare companies must now consider … Read more

Business Design, Digital Design, Health Care, Service Design, Technology

This Week Made Real

Boston 10.03.14, 11:00AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Jerry the Bear How can a stuffed animal be designed to help children with diabetes? Our very own Taylor Reynolds recently interviewed Hannah Chung, co-founder of Sproutel and Design for America to find out more. … Read more

Consumer Understanding, Health Care

Podcast: Jerry the Bear

Boston 10.02.14, 08:30AM by Taylor Reynolds

  Hannah Chung, co-founder of Sproutel and Design for America, visited our Boston studio recently with Jerry the Bear, a stuffed animal designed to help children with type 1 diabetes by teaching them how to care for their condition through play. The start-up has already exceeded their Indiegogo campain goal of $20,000 to bring Jerry … Read more

Design Trends, Global Markets, Health Care, Sustainability, Technology

This Week Made Real

Boston 09.26.14, 10:53AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. The Unexpected Sustainability of Gen Y Our very own Kristin Heist shares how businesses can leverage Gen Y in the workplace. The Internet of Things What can we make of the rapidly growing Internet of … Read more

Design Trends, Digital Design, Health Care, Innovation, Service Design

This Week Made Real

Boston 09.19.14, 01:30PM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Designing for the Frontline Employee Our Toby Bottorf explains how our service design process incorporates both the customer and the employee experience. The Apple Watch Can Apple change customer behavior when it comes to purchasing … Read more

Brand, Design Trends, Digital Design, Health Care, Service Design

This Week Made Real

Boston 09.12.14, 11:00AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. The Designer Perspective Our Kord Brashear, Lee Moreau, Jason Lee and Gianfranco Zaccai joined Inc’s Ilan Mochari at the Museum of Fine Arts to offer their design perspective at the Jasper Johns exhibit. Student Loan … Read more

Design Trends, Digital Design, Health Care, Innovation, Service Design

This Week Made Real

Boston 08.29.14, 10:30AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Customer Loyalty Our own Toby Bottorf looks at customer loyalty through the lens of customer experience and emotional responses. The Mobile Battle  The ongoing competition between Apple and Android may have just heated up due to … Read more

Consumer Non Durables, Design Trends, Health Care, Human Centered Design, Innovation

This Week Made Real

Boston 08.22.14, 11:00AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal.  Our Design Process Our own Jason Roberston explains how we factor human-centered design into our process in order to apply “soft science” to “hard problems.” Wearable Disruption The digital August issue of MD&DI featured this … Read more

Global Markets, Health Care, Human Centered Design, Product Design, Technology

Improving Lives with Daktari Diagnostics

Boston 08.21.14, 10:00AM by Gabriella DAgostino

Here at Continuum, we are in the business of improving lives. Whether designing a product, enhancing a service, or researching new ideas, people are always at the center of what we do. When Daktari Diagnostics approached Continuum with an idea surrounding the design of a new way to perform a CD4 test, we saw an … Read more

Business Design, Consumer Non Durables, Design Trends, Global Markets, Health Care, Technology

This Week Made Real

Boston 08.15.14, 11:30AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Product Packaging Our Christine Horan and Jason Robertson agree that if you can protect a product and have an appealing clear package, see-through food packaging can boost sales. Retail Expansion The New York Times explains … Read more

Design Trends, Digital Design, Health Care, Human Centered Design, Innovation, Technology

This Week Made Real

Boston 08.08.14, 10:00AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Urban Innovation What does it take to become the world’s leading urban innovation lab? Our own Alison Kotin and Jason Lee respond to an article in Forbes. Medical Device Design Our very own Allan Cameron … Read more

Brand, Business Design, Health Care, Innovation, Technology

This Week Made Real

Boston 08.01.14, 01:30PM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Shifting Innovation Our very own Jon Campbell and Rachel Lehrer respond to a Harvard Business Review article about the need to change people’s mental models to embrace new innovative offerings. Intervention and Innovation Can state … Read more

Business Design, Design Trends, Digital Design, Health Care, Innovation, Product Design, Service Design, Technology

This Week Made Real

Boston 07.25.14, 11:52AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal.  The Wearable Wallet With the interest in wearable devices at an all-time high, Wired explains the next generation of wearable technology: the wallet. Innovative Data Collection New ways to use “big data” in the medical … Read more

Consumer Understanding, Future Made Real, Health Care, Human Centered Design, Innovation, Technology

This Week Made Real

Boston 07.18.14, 11:00AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. A Leader in Human-Centered Design Breaking In features a profile about our founder, Gianfranco Zaccai, in order to show how he emerged as a leader in human-centered design. Customer Service Leadership Instilling successful customer service … Read more

Business Design, Future Made Real, Health Care, Human Centered Design, Innovation, Product Design, Service Design, Technology

This Week Made Real

Boston 07.03.14, 09:43AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. When Life Hands You Lemons According to Forbes, a lemonade stand is an example of how Americans embrace a free market economy and foster entrepreneurial and innovative spirits. The Fitness Tracker Battle The health and … Read more

Business Design, Consumer Understanding, Design Trends, Future Made Real, Global Markets, Health Care, Human Centered Design, Technology

This Week Made Real

Boston 06.27.14, 10:00AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Design Made Real As the Cooper Hewitt Museum prepares for it’s reopening, it aims to bring the design process to life through creative design, experimentation, and positive change. Global Retail Expansion Forbes explains how retail … Read more

Digital Design, Future Made Real, Global Markets, Health Care, Human Centered Design, Innovation, Service Design, Technology, Usability

This Week Made Real

Boston 06.13.14, 10:06AM by Gabriella DAgostino

Our top reads this week on things we care about—topics of design, service innovation, product development, technology, and healthcare #madereal. Leveraging Customer Engagement  Our client CGAP explains how the use of mobile phones can engage customers in Africa in order to help deliver insurance projects. Cloud Computing Made Real According to the Wall Street Journal, … Read more

Global Markets, Health Care

Healthcare for the Emerging Middle Class

Boston 05.27.14, 02:33PM by Mike Dunkley

Jana Care and Continuum partnered to develop a mobile diabetes management system. Read about how this new product is impacting the emerging global middle class, especially in India. View on Scribd here.Read more

Health Care

Focusing Diagnostics on the Experience

Boston 03.05.14, 03:52PM by Mike Dunkley

With Theranos gaining publicity for its mission to revolutionize clinical lab testing, many people are scratching their heads about how it’s being achieved.  However, put technological curiosity aside and take note of the compelling customer value proposition that has guided development of its service: Easy access for customers via “Wellness Centers” within 5 miles of … Read more

Health Care, Human Centered Design

Innovations in Designer Care

Boston 02.28.14, 12:31PM by Evan Davis

Mike Dunkley, VP of Program Development at Continuum Advanced Systems, discusses advances in targeted therapeutics and the future of pharmaceuticals at the 2013 Future of Health Technology Summit. The Future of Health Technology Summit is an annual event that brings together leading health and technology experts to reveal, share and debate ideas about cutting-edge medical … Read more

Health Care, Technology

We’ll be at the 2013 AACC Expo

Boston 07.17.13, 10:49AM by Evan Davis

The American Association for Clinical Chemistry Expo is less than two weeks away, and we look forward to seeing you there. At our booth, we’ll have two revolutionary products we helped create. The first is the RainDance RainDropTM Digital PCR System, a device that is poised to transform the performance of molecular assays used in … Read more

Health Care, Product Design, Service Design, Technology

NFC – Still in the Outfield

Boston 05.22.13, 03:01PM by Brian Gillespie

The Near Field Communications (NFC) Community Circle of MIT’s Enterprise Forum met this week to discuss the current and potential impact of NFC on health and wellness. An interesting cross-section of experts in the field, from developers to marketers, debated the relative success of NFC to date. Though there was a general belief that NFC … Read more

Health Care, Innovation, Technology

Big Pharma meets Big Data

Boston 05.15.13, 02:22PM by Brian Gillespie

May 13th”s Innovation Series from the MIT Enterprise Forum featured a panel discussion on the impact of big data on Healthcare in general and Pharma in particular. The panelists represented diverse backgrounds including academic research, large pharmaceuticals, and venture investment and proceeded to identify a series of challenges and opportunities manifest as a result of … Read more

Health Care, Product Design

Putting Market Application Up-Front When Developing Clinical Diagnostic Devices

Boston 05.14.13, 09:52AM by Mark West

The field of diagnostic testing is going through a quiet revolution. Healthcare reform’s emphasis on results-driven medicine has put a greater urgency on early and accurate diagnosis. At the same time, advances in technology are leading to new breakthroughs in research almost daily, increasing the opportunities for new clinical devices. The reality, however, is that … Read more

Health Care, Human Centered Design, NXT

The #NXT Generation of Healthcare

Boston 04.10.13, 02:50PM by Sean Brennan

Watch Sean Brennan discuss The #NXT Generation of Healthcare at the 2013 Healthcare Experience Design Conference in Boston.Read more

Health Care

Welcome to the Petri Dish: The Continuum Healthbox Kick Off

Boston 04.02.13, 10:24AM by Chad Callaghan

Last week, Continuum kicked-off its second year of involvement with Healthbox, a heathcare-focused start-up incubator headquartered in Chicago, with offices in Boston and London. During the three-month program, Continuum will work as thought partners and coaches to the ten start-up companies accepted into the program. While the companies address many facets of the healthcare market … Read more

Brand, Health Care, Innovation, Product Design

This Week in Design

Boston 03.22.13, 12:16PM by Michael Blanding

With so much being reported from the design and innovation communities, we’ve decided to pull together some of the most compelling stories we’ve been reading each week. Keep an eye here for a round up of news every Friday.   Demand for Tailored Customer Experience Put Brand Loyalty at Risk, by Marisa Peacock CMS Wire … Read more

Health Care, Human Centered Design

Hospitals by Design: Solving the Problem of Medical Information Overload

Boston 03.08.13, 12:36PM by Scott Openshaw

Hospital environments are stressful scenes: blaring alarms, beeping machines, busy monitors, and endless tubes and wires all vie for doctors’ and nurses’ attention and overload their senses. “Alarm fatigue,” the phenomenon whereby health professionals get overwhelmed by and ignore the constant cacophony of alarm sirens has become a national problem. One study at Johns Hopkins … Read more

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