We all know how fast technology is changing these days. No sooner do we master a new device, it seems, than it becomes obsolete. While that rapid rate of change creates boundless new opportunities, few of us stop to think about the side effects it brings for designers, who are being tasked to create products … Read more
Understanding consumer behavior has become a vital component in design today. But there’s one important factor that designers don’t often consider when it comes to behavior change: our children. We tend to believe that it’s us adults who lead by example to pass “good behavior” down to the next generation, but increasingly its kids leading … Read more
Women are the next global emerging market.
Her economic power is truly revolutionary, representing the largest market opportunity in the world. Just look at the numbers: Women control 65 percent of global spending and over 80 percent of U.S. spending. By 2014, the World Bank predicts that the global income of women will grow by more than $5 trillion.
Women around the globe have more control over their life choices and path than ever before. In the U.S., women entered the workforce at a steady clip from 1970 onward; in emerging markets, it’s happening at lightening speed. With access to more choices, women are delaying marriage to increase their education and career opportunities.
This is just the start of a sweeping change: Women have an astounding power of influence in emerging markets and in developed nations alike. She is a force in society today — and even more so tomorrow. Her influence goes well beyond traditional roles, both in obvious and not so obvious ways. The obvious: family life and structure, communities, and education. The not so obvious: government, global economy, business, and environment.Read more