Creating an Identity

Design Museum Boston (DMB) is not your typical museum. It’s nomadic, creating temporary pop-up exhibits throughout New England. This allows DMB to share design with everyone, not just the design community, while showcasing that design is all around us. To reinforce this mission, Continuum created a brand identity that expresses both accessibility and movement. Using an open process, DMB broadcast the design exploration behind the brand identity on the web. The resulting dynamic mark is a true metaphor for community coming together to understand design.

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