Every year, the biggest ideas in health care are presented at the Mayo Clinic’s Transform conference in Rochester, Minnesota. I was there this year to present a pre-conference workshop with a Continuum colleague on everyday creativity, and another pair of Continuum designers gave a main-stage talk entitled, “Patient Centricity: A design identity crisis.” Also on the lineup were John Hockenberry and Roger Martin, bigwigs from J+J and GE Healthcare, and practitioners from the top-tier design and innovation firms. Many cutting-edge ideas were presented, along with some spirited debate on the hot topics of delivering care and the role of technology.