“Life used to be simpler,” my mom says while making her fourth attempt to update her Windows firmware in order to install Office 2011 on top of Office 2008.
I don’t correct her, but I don’t believe her either. As far as I can tell, life has always been complicated; and certainly as long as my mother has been alive, there has been incredibly sophisticated technology in the world. (When she was my age, people were landing on the moon. Nothing simple about it.) What I do believe, though, is that life used to be more usable. What’s different now is that complex technology has become so freakin’ cheap that it seems free to include “one more” feature in your product. The unforeseen cost, of course, is that those extra features hurt usability.
But we know all this. There is plenty of literature on the subject, and good usability is table stakes for a modern product. If your product isn’t usable, your business is in a dangerous position. Maybe you can get by in the short term by boasting your killer feature set; but the fact is that if people can’t figure out how to use your bells and whistles, you’re going to feel it on your bottom line sooner or later.